With all the talk of “digital government” these days, it’s easy to churn out a bunch of content on a website and overlook an important question:
Is our website (or web “presence”) helping us achieve our organization’s goals?
In a nutshell, the role of web analytics is to answer that question.
Because if our website isn’t helping to achieve our organization’s goals, then it’s little more than an expensive brochure…
But web analytics can be an intimidating field, what with all the fancy software and jargon…
My goal for this guide is to explain, in plain English, how you can harness the power of web analytics for better insight into your website’s performance…
Whether your boss has
forced encouraged you to learn about web analytics, or you’re an aspiring web analysis ninja on your own, you’re in the right place.
Click on one of the icons below to get started!
I've been working in digital marketing for 15 years, with a specialty in web analytics and everything performance measurement. I'm a researcher by avocation and love building frameworks (how nerdy is that!)
Learning Resources for Public Sector Web Analysts
Web Analytics 101: What It Is & Why You Should Care
Data Storytelling for Web Analysts: How to Educate & Persuade Using Data
Feeling Like a Report Monkey? How to Educate Your Clients into Savvy Data Consumers
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