On your journey to becoming a web analysis ninja, you’ll hear (and use) a handful of terms over and over again. Might as well get it over with and learn those terms right now!
I've been working in digital marketing for 15 years, with a specialty in web analytics and everything performance measurement. I'm a researcher by avocation and love building frameworks (how nerdy is that!)
Learning Resources for Public Sector Web Analysts
Data Storytelling for Web Analysts: How to Educate & Persuade Using Data
Web Analytics for the Public Sector: The Definitive Guide (2019 Edition)
Web Analytics 101: What It Is & Why You Should Care
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