On this page I've pulled together all of the resources mentioned in my web analytics guide, organized by topic.
You'll find blog posts, guides, templates, and (as they say in infomercials) much, much more!
How It Works:
Setting Up Google Analytics:
I've been working in digital marketing for 15 years, with a specialty in web analytics and everything performance measurement. I'm a researcher by avocation and love building frameworks (how nerdy is that!)
Data Storytelling for Web Analysts: How to Educate & Persuade Using Data
Web Analytics for the Public Sector: The Definitive Guide (2019 Edition)
Web Analytics 101: What It Is & Why You Should Care
Feeling Like a Report Monkey? How to Educate Your Clients into Savvy Data Consumers
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