I've been working in digital marketing for 15 years, with a specialty in web analytics and everything performance measurement. I'm a researcher by avocation and love building frameworks (how nerdy is that!)
Data Storytelling for Web Analysts: How to Educate & Persuade Using Data
Web Analytics for the Public Sector: The Definitive Guide (2019 Edition)
Glossary: X Key Web Analytics Terms Every Analyst Should Know
Web Analytics 101: What It Is & Why You Should Care
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