Web Analytics for the Public Sector: The Definitive Guide (2019 Edition)
With all the talk of “digital government” these days, it’s easy to churn out a bunch of content on a website and overlook an important question:
Is our website (or web “presence”) helping us achieve our organization’s goals?
In a nutshell, the role of web analytics is to answer that question.
Because if our website isn’t helping to achieve our organization’s goals, then it’s little more than an expensive brochure…
But web analytics can be an intimidating field, what with all the fancy software and jargon…
My goal for this guide is to explain, in plain English, how you can harness the power of web analytics for better insight into your website’s performance…
Whether your boss has forced encouraged you to learn about web analytics, or you’re an aspiring web analysis ninja on your own, you’re in the right place.
Click on one of the icons below to get started!
Web Analytics 101: How It Works & Why You Should Care
Set Up Your Website for Success: How to Create a Performance Framework
Beyond Web Analytics: 6 Crucial Qualitative Research Methods You Need in Your Toolbox
Data Storytelling for Web Analysts: How to Educate & Persuade Using Data
Feeling Like a Report Monkey? How to Educate Your Clients into Savvy Data Consumers
Learning Resources for Public Sector Web Analysts
Glossary: X Key Web Analytics Terms Every Analyst Needs to Know
