Category Archives for Web Analytics

Set Up Your Website for Success: How to Create a Performance Framework

If you’re like most public sector web peeps, you put a lot of thought, effort, and time into producing the best web content…Content that is accessible, easy to understand, and useful.But you might not have much time to think about two straightforward questions: Is my content really helping my website’s visitors? Is my content helping […]

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Beyond Web Analytics: 6 Crucial Qualitative Research Methods You Need in Your Toolbox

If you’re like most public sector web analysts, you probably agree that web analytics is a highly awesome tool in our toolbox…But web analytics can’t tell us the whole story.Because web analytics is great at telling us “what”, i.e. what happened on our website…But it can’t tell us why – most importantly, why are people […]

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