Some of my fancy badges:
My enduring interest has been in human behaviour – understanding why we behave the way we do in different situations, and how behaviour can be influenced.
This interest in behaviour led me to work in marketing, because the ultimate objective of marketing is to influence behaviour – whether that behaviour is purchasing a product, using a government service, doing an environmental “good deed”, etc.
Before joining the Canadian government in 2001, I graduated from Dalhousie University with a Master’s Degree in Development Economics (with an emphasis on Behavioural Economics).
The thing I loved most about the program was the fieldwork I did for my thesis. It involved designing and implementing a survey in several villages in Raisen District, Madhya Pradesh, India.
My thesis was entitled “Norms and the Decline of Common Property Resource Regimes: Evidence from Madhya Pradesh, India“, and looked at communal management of forest “products”.
I can still remember coming back every day from the field, and furiously coding the day’s data, before my memory of the interviews faded. Raw data is what I love!
After graduating from Dalhousie in 2001 I began work for the Canadian federal government, and a common thread has woven its way through my fifteen-year career: a passion for marketing and market research.
Starting with my job at Treasury Board Secretariat – where I worked in online marketing, web analytics, public opinion research, and performance measurement – I’ve been involved in projects that have attempted to either influence behaviour (online marketing) or measure behaviour (web analytics, public opinion research, and performance measurement).
Here’s a sample of the digital marketing and market research projects I’ve worked on over the past fifteen years:
At Environment Canada I also:
I’m an avid surfer, snowboarder, and calisthenics guy.
I love the tropics, beaches, ocean sports, and anything to do with islands – which is why I live in Ottawa (sarcasm!).
From 2013 to 2015 I was based in Bali with my good bride and two sons.